The mission of Natün is to promote 'ethnodevelopment': a development model led by the indigenous population itself, based on respect for their cultural identity and a harmonious relationship with nature. Their main goals are:
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Health and nutrition: Improving the health of especially women and children through holistic prevention and access to healthy, local food.
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Culturally aware education: Promoting the personal and social development of children by integrating leadership, technology, and Maya identity into the curriculum.
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Economic autonomy: Increasing the financial independence of families through entrepreneurship training and technical support.
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Indigenous leadership: Training and supporting local leaders (especially women) to advocate for their rights.