The mission of Loro Parque Fundación is to protect endangered species and their habitats through applied research, education, and active conservation projects. Their main goals are:
- Species conservation: Saving critically endangered parrot species from extinction and restoring their wild populations.
- Marine protection: Supporting research into and the protection of cetaceans, sea turtles, and coral reefs around the Canary Islands and beyond.
- Habitat restoration: Protecting and replanting native forests that provide vital habitat for endangered birds.
- Education and awareness: Teaching visitors and local communities about the beauty and vulnerability of nature.